The Creative Factory is a European agency dedicated to Brand strategy, design and management.

We help companies to define compelling Brand Identities, and to translate these into effective communication strategies and differentiating, enduring creations.

We take pleasure in inventing and developing powerful, seductive and creative Brand narratives that exactly reflect the Identity of our clients – large enterprises and institutions.

With creative teams and consultants based in Geneva, Zurich, Paris and London, we bring a multicultural, multilingual approach to all our projects.

 
     

As Identity activators, we help Brands, enterprises and institutions to:

  

As creators of meaning, we build and nurture the vital difference that is indispensable for any successful, long-lasting Brand.
  • define their Identity,
  • translate this Identity into long-lasting, highly effective communication strategies and Brand design,
  • orient future development and innovation so as to remain true to this Identity.
  

We help Brands coherently unify their unique worldview with the way in which they express themselves.
The Brand is at the heart of everything: Identity, design, advertising, architecture, sponsorship. The Brand drives the narrative and lends meaning. It incites desire, elicits emotion and affirms convictions. It has its own way of addressing the market. Of seducing customers.Of innovating.Of developing its activities.
To be a Brand is to create meaning and have the potential to remain unique.

 

what we do

Lacoste

Reveal and revive the Brand Identity as a lever for development

Read more