THE CREATIVE FACTORY

PARMIGIANI FLEURIER

- November 2011

Within the framework of its development strategy, the Master Watchmaker, Parmigiani, based in Val-de-Travers in Switzerland, requested a complete review of its Brand and communications policy with the objective of building a strong Brand Identity and language. The aim of this was to determine Parmigiani’s values and beliefs as well as its aesthetic constants in order to express the meaning and difference of the Brand and to successfully create the Parmigiani ‘World’.

The new international ad campaign, launched in September 2011, shows, for the first time, the enhanced Parmigiani Brand Identity.The campaign fully demonstrates the richness and sensitive qualities of these very different creative timepieces that are conceived in a framework of independence and with a generosity of spirit. These exceptional horological creations tread a fine balance between control and exuberance, mastery and abundance, moderation and excess.