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Proprietary typeface BCG Henderson
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Publishing framework
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Visual Identity system: stationery
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Event communication: conference invitations
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Picture library
A Brand is reborn by highlighting its difference in order to support an aggressive growth strategy
In order to support an ambitious growth strategy and ensure global brand consistency, BCG, one of the world leaders in the field of strategic and organizational consulting, sought to review and improve its Brand Language.
In order to fully leverage the prestige associated with the three letters ‘BCG’, The Creative Factory created a monogram that allowed the company to clearly stake out its brand territory. The agency also strengthened the BCG Brand Identity by creating a corporate typeface for the Group’s exclusive use, and redesigned the company’s full portfolio of global communication tools, from visual Identity to promotions and events.
While protecting the heritage and history of the Group, BCG’s new Brand language is helping reinforce its strength, authority and global market visibility.