SDC

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  • Visual Identity system: stationery

  • Publishing framework

  • Brand language

  • Visual Identity system: travelling exhibition

Create a coherent Brand language in order to give a strong, clear voice to an institution active the world over

The Swiss Agency for Development and Cooperation (SDC), a federal government institution responsible for international development cooperation and humanitarian aid, recognized the need to confer new sense and coherence on the profusion of communications materials that it uses to support a diverse range of activities worldwide.

The Creative Factory consolidated the application of SDC’s visual Identity system and defined a new publishing framework aimed at rationalizing and harmonizing different levels and types of discourse. Thanks to TCF’s design solutions, SDC now has its own, authentic Brand language.

SDC’s new Brand language has helped it strengthen and clarify its core corporate messages while harmonizing the many different modes of expression used by staff around the world.

What we think

EXCELLENCE

Founded in Geneva in 1997, The Creative Factory has embraced one of the key traits  of Switzerland, our homeland, namely the quest for excellence.

This quest encompasses creativity, precision, accuracy and originality.  It finds its expression in some of the economy’s most demanding sectors, (…)

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