A way of being
As a manufacturer of Brands, TCF is a manufacturer of Difference.
The Brand’s worst enemy is conformity. That constant temptation to simply repeat existing formulas and routines. To embrace mainstream thinking. To toe the line.
For a Brand to stand out and be chosen in today’s increasingly complex competitive landscape, it needs to reveal the elements that differentiate it from its competition. To express its long-term vision and its ability to remain true to itself in a changing world. To understand the values that characterize its era. And to proclaim its capacity for constant innovation.
To help Brands make the very most of their assets, we accompany them every step of the way, from routine activities right through to their most crucial defining moments. Including the occasional venture off the beaten path.
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THE QUEST FOR EXCELLENCE
Founded in Geneva in 1997, The Creative Factory has embraced one of the key traits of Switzerland, our homeland, namely the quest for excellence.
This quest encompasses creativity, precision, accuracy and originality.
It finds its expression in some of the economy’s most demanding sectors, such as luxury goods, biotech and finance – as well as in the highly creative fields of architecture and design.
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THE COURAGE TO BE A BRAND
Identity is a question of will, of point of view, of audacity, of freedom of spirit.
Through its own unique Identity, the Brand shares its values and convictions. It innovates.
It creates its own discourse based on its history, and its products.
It assumes its responsibilities.This ‘sender’s logic’ entails a commitment to keeping its word, as well as the courage to surprise.
It means having the skill to combine, in a highly personal way, both ethic (sense) and aesthetic (signs).
It means making choices. -
IT TAKES TWO TO CREATE A BRAND
We like to choose our clients, because we like to recount stories that we believe in.
We think that like-mindedness, shared enthusiasm, a spirit of openness and a sense of humour are worth any number of management theories on the relationship between agency and client.
We also believe that involvement, care, the desire to listen, personal commitment and responsiveness form the strongest bonds in any professional relationship.
It’s this approach that has helped us understand how to best build and nurture that other essential relationship: the relationship between the Brand and its audiences.
what we do
